The Seseh
A New Generation Is Redefining Hospitality
People no longer travel just to stay somewhere. They travel to become part of a lifestyle.
A new generation of digital entrepreneurs, remote professionals and wellness seekers wants places that reflect their lifestyle — community, daily wellness, outdoor living, real connection. Luxury social gyms and wellness clubs have proven the demand for this — but they remain places people visit for a few hours a day.
Hospitality is shifting from accommodation to belonging.
People increasingly choose places where they can connect with like-minded individuals. Community has become one of the most valuable luxury experiences.
Fitness, recovery, healthy food and mental wellbeing have moved beyond occasional holidays. Guests are looking for environments that support these habits every day.
Remote work has enabled millions of entrepreneurs, creatives and professionals to live and work anywhere. Bali has become one of the world's leading destinations for this lifestyle.
People spend more time outdoors than ever before — working from cafés, exercising, surfing, dining together and sharing experiences. Hospitality is evolving from providing rooms to creating places where life happens.
Transforming the Shalimar Estate
- BeachfrontUninterrupted sunsets and direct beach access.
- Authentic surroundingsBordered by rice fields and local villages.
- One of Bali's fastest emerging luxury areasPremium villas and boutique hospitality increasingly replacing large-scale tourism.
- 10–15 minutes from central CangguEasy access to restaurants, cafés and nightlife, without the congestion.
- A quieter, more exclusive destinationAttracting discerning travellers, entrepreneurs and long-stay visitors seeking privacy and quality.
A Place Where Life Comes Together
Imagine waking up to the sound of the ocean, joining friends for a sunrise workout, sharing breakfast overlooking the water, working from an open-air clubhouse, surfing at sunset, unwinding in the sauna and ending the day around a long dinner table with people who quickly become friends.
The Seseh - Beach House is a private members club and boutique stay on one of Bali's most beautiful beachfront estates. Designed for people who don't just visit Bali — but live it.
Built around movement, wellbeing, creativity and meaningful connection, every space embraces an outdoor lifestyle while balancing privacy, understated luxury and a strong sense of community. Life, Well Lived.
Introducing The Seseh - Beach House
Every facility, on the real layout.
Built By Hospitality Entrepreneurs
The Seseh is led by two founders with complementary expertise in hospitality, brand building, development and operations. Together, they bring more than 30 years of experience creating exceptional guest experiences and bringing ambitious hospitality concepts to life.
Sem — Brand & Development
Co-founder of CityHub, an award-winning hospitality brand that redefined the urban hotel experience by combining smart technology, community and local experiences. Over the past decade, Sem has led CityHub from an idea into an international hotel brand as Creative Director.
Dennis — Operations & Finance
Hospitality development specialist — pre-openings, hotel operations, project delivery. Led openings at CityHub and Hotel Not Hotel; co-founded Celest, a 57th-floor skybar and event venue, and Poule & Poulette, a Belgian restaurant chain. 200+ weddings and events organised.
Redefining Lifestyle Hospitality
| Player | What they do best | Limitation | The Seseh |
|---|---|---|---|
| Nirvana Life · Reload | Premium wellness & recovery | Visit for a few hours, do your own thing | Live the lifestyle all day |
| Potato Head · FINNS | Beachfront social destination | Public & high-volume | Private & community-driven |
| Soho House | Curated members community | Urban, no integrated wellness | Beachfront, wellness-first, Bali vibes |
Five Revenue Streams - One Self-Reinforcing Ecosystem
Every guest, member and visitor engages with multiple revenue streams, increasing lifetime value while reducing dependency on room revenue.
Recurring annual & monthly memberships — the base of the community.
10 suites, members-first — the discovery funnel into membership.
Members and guests — drives community and spend.
PT and massage up-sells — everything else is a free member inclusion.
Community dinners, retreats & private events — drives awareness and occupancy.
Founding rate €1,830
Unlimited estate, beach & pool · daily menu at 20% off · unlimited fitness, sauna & cold plunge · shared workspace zone · always bring 1 guest.
Founding rate €3,670
Everything in Resident, plus monthly House Dinner · private meeting room · 1 villa night/quarter · bring 3 guests.
Patron upgrade +€5,500/yr — monthly villa night, founder wall, unlimited guests, dedicated concierge.
Members-first — the discovery funnel
Expected ADR €229–353/night · ~55–60% blended occupancy (Year 1).
110–130 members targeted at launch — capped at 150 in Phase 1 (80 Resident, 50 Fellow, 20 Patron), with room to grow to 250 in Phase 2 as demand and amenities justify it.
Project Development Timeline
From company formation to grand opening — 16 weeks, with workstreams running in parallel, then stabilisation.
Then Month 4–6: stabilisation — optimise and grow. Working assumption, not yet fixed — the operating model uses November 2026 as the target opening; exact timing depends on lease sign-off and the GM start date.
A Phased Development Strategy
Rather than committing significant capital before proving the concept, The Seseh launches through a three-phase strategy — starting with the existing Seseh estate, its lease running to October 2029.
Renovate and operate the Seseh estate, build a loyal member community and a real operational track record.
At lease end, either buy the freehold and compound as an owned asset, or relocate the brand and community to fresh terms. The brand carries forward either way.
A second estate along the routes our members already travel — starting with Uluwatu, then the next city or island in Asia.
Phase I - Prove the Concept
The Seseh launches through a focused pilot: renovate and operate the existing estate through the remainder of its lease (to October 2029), proving the model before committing further capital.
The current lease has roughly 3 years left to run — enough time to renovate, open, build a track record and prove the model before the Phase II decision is due.
- Renovate and reposition the property as The Seseh Beach House
- Build a loyal member community and a real operational track record
- Generate proof of demand and financial performance — the numbers on the P&L slides
- Convert the lease to freehold once the concept is proven
Target: recover the full interior investment within the initial lease period, and own the land outright by the end of it.
Phase II — Secure the Foundation
By October 2029 the lease runs out and the model is proven. From there, the decision is a fork — not an assumption baked in today.
If terms are right, purchase the land outright — turning a proven, cash-generative operation into a durable, appreciating asset we own indefinitely.
If they're not, move The Seseh to a new estate on better terms. The membership, the team and the brand carry forward — the building was never the asset, the community is.
Either way, by the time this decision is made the concept is validated — which materially de-risks it.
Rp 50M / are / year
Rp 55M / are / year
Rp 60–65M / are / year
Priced off the land's projected value in three years, not today's — the extension is negotiated and locked in only once the concept is proven.
Phase III — The Expansion
The Seseh becomes a network of private members clubs along the routes our own members already travel. Each new location is financed from the cashflow of the one before it — Bali first, then Asia, then further afield.
Every stage gates on the last: proven demand and financial performance before the next site is signed.
The Numbers of Operations
Development Investment
Total set-up capital €550K.
| Use of funds | Amount | What it buys |
|---|---|---|
| Goodwill & takeover | €210K | Control of the lease + management-goodwill buyout + deposit — range €140–280K, final price under negotiation |
| Physical transformation | €65K | Beach House & bar, live-fire grill, landscaping, pools, +2 rooms |
| Wellness & facilities | €55K | Gym, sauna, cold plunge, jacuzzi, yoga, treatment, workspaces |
| Legal, entity & licences | €20K | PT PMA, liquor licence, contracts, trademark, permits |
| FF&E, brand & launch | €115K | Furniture, styling, brand, founding-member programme, launch |
| Working capital (Year 1) | €85K | Runway until membership & stays cover the operation |
| Total | €550K |
Operating model figures converted from USD to EUR at ~$1 = €0.92 for consistency with the raise.
The Partner We're Looking For
We're looking for one long-term partner — someone who believes in the product, sees the potential beyond a single estate, and wants to keep investing once it's proven: first in the land, then in what comes next. Join now, early, with a share in the bigger business The Seseh can become.
Equity, a preferred return, or a revenue-linked note — shaped around the right partner. Founders stay majority and in control.
Whatever the structure, the partner is repaid from distributions before any founder payout — on plan inside ~14 months.
First option on buying the land, and on every future site. That's where the biggest gains sit.
Indicatively €400–500K, alongside our own €100K co-investment, toward the ~€550K set-up. Structure is open — from straight equity to a revenue-linked note. Figures are pre-tax, model-based, single-asset — final terms to be agreed.