People no longer travel just to stay somewhere.
They travel to become part of a lifestyle.
A new generation of digital entrepreneurs, remote professionals and wellness seekers wants places that reflect their lifestyle — community, daily wellness, outdoor living, real connection.
Luxury social gyms and wellness clubs have proven the demand. But they remain places people visit for a few hours a day. The shift is from accommodation to belonging.
People choose places where they connect with like-minded people. Community has become one of the most valuable luxury experiences.
Fitness, recovery, healthy food and mental wellbeing have moved beyond the occasional holiday into daily life.
Remote work lets millions live and work anywhere. Bali is one of the world’s leading destinations for this life.
Life happens outside — working from cafés, training, surfing, dining together. Hospitality is evolving from rooms to places where life happens.
A beachfront estate, ready to become
something Bali doesn’t yet have.
A place where life comes together.
Wake to the ocean, join friends for a sunrise workout, share breakfast over the water, work from an open-air clubhouse, surf at sunset, unwind in the sauna, and end the day at a long table with people who quickly become friends.
The Seseh — Beach House is a private members’ club and boutique stay on one of Bali’s most beautiful beachfront estates. Designed for people who don’t just visit Bali — but live it. Built around movement, wellbeing, creativity and real connection, every space embraces outdoor living while balancing privacy, understated luxury and a strong sense of community.
At The Seseh, we believe true well-being comes from living in harmony. Inspired by Bali’s timeless wisdom, every space, experience and connection is designed to restore balance — within and around us.
Every space, experience and connection at The Seseh serves one of the three — so life, here, flows in balance.
Every space belongs to one of five worlds. Scroll through each — area by area, exactly as it comes to life.
Now see it all together — move across the estate, and each zone lights up with the space it becomes.
The rooms and the wellness are the setting. The living calendar of experiences is the heartbeat — the reason to belong, curated week after week and season after season. It is the hardest thing to copy, and the strongest reason members renew.
A rotating calendar that evolves with the members and the seasons — the programme deepens as the community grows.
Every year we give ten young people from Bali a scholarship, a mentor, and a place in our community.
We don’t ask for anything in return. The Academy is our gift to the local community — a simple way to show respect and gratitude to the place that makes The Seseh possible.
Paid from a ring-fenced giving fund — about €10,000 a year, €1,000 per student — set aside from the operation, so the impact grows with the club and never comes at its expense.
The Academy is how The Seseh lives Solidarity — harmony with others and community.
Built by hospitality entrepreneurs —
more than 30 years, combined.
Co-founder of CityHub, an award-winning hospitality brand that redefined the urban hotel by combining smart technology, community and local experiences. Over the past decade, Sem led CityHub from an idea into an international hotel brand as Creative Director.
Hospitality development specialist — pre-openings, hotel operations, project delivery. Led openings at CityHub and Hotel Not Hotel; co-founded Celest, a 57th-floor skybar and event venue, and Poule & Poulette, a Belgian restaurant chain. 200+ weddings and events organised.
A self-reinforcing ecosystem —
and the numbers behind it.
| Player | What they do best | Limitation | The Seseh |
|---|---|---|---|
| Nirvana Life · Reload | Premium wellness & recovery | Visit for a few hours | Live the lifestyle all day |
| Potato Head · FINNS | Beachfront social destination | Public & high-volume | Private & community-driven |
| Soho House | Curated members’ community | Urban, no integrated wellness | Beachfront, wellness-first |
| House of Kairos | Wellness & recovery social club | A day-club — you visit, then leave | Live it all day, then stay the night |
| Omni | Members’ gym & training community | Fitness-led, urban, no stay or beach | Beachfront, wellness + boutique stay |
A curated community. Not a crowd.
The Seseh is intentionally limited to 300 members. We believe the value of the place is created by the people.
For people who want to fully embrace the lifestyle and contribute to The Seseh community.
After six months of active participation, members may be invited into the House Circle.
The House Circle is a small group of members who help preserve the culture and spirit of The Seseh.
One membership. Choose your commitment.
Local Membership — Balinese residents join at 50%, from 1.9M IDR / month. Founding members lock in a preferential rate for the first cohort. Prices shown in IDR; € equivalents at ≈ 20,800 IDR / €1 and move with the market.
We are not a membership you can buy your way into. We are a community of like-minded people who contribute positively to the experience.
Tell us about yourself and why you’d like to join The Seseh.
We get to know you and share more about our community.
You’re invited to experience The Seseh as our guest.
Our team and House Circle review to ensure alignment.
If it feels like the right fit, we’ll invite you to join.
We believe The Seseh should also belong to the people who call Bali home. Balinese residents are welcome to apply for Local Membership, offered at 50% of the standard membership fee — with selection based on the same values as every other member.
Small enough to know each other.
Everyone belongs equally.
Leadership is earned.
Special membership rates for Balinese residents.
Live better. Together.
Every member and guest engages with multiple streams — raising lifetime value and reducing dependence on room revenue.
| Use of funds | Amount | What it buys |
|---|---|---|
| Goodwill & takeover | €205K | Control of the lease + management-goodwill buyout + deposit |
| Physical transformation | €110K | Beach House & bar, live-fire grill, landscaping, pools, +2 rooms |
| Wellness & facilities | €80K | Gym, sauna, cold plunge, jacuzzi, yoga, treatment, workspaces |
| Legal, entity & licences | €25K | PT PMA, liquor licence, contracts, trademark, permits |
| FF&E, brand & tech | €175K | Furniture, styling, brand, technology & systems, F&B setup |
| Working capital & pre-opening | €175K | Pre-opening payroll, marketing & launch, Year-1 runway reserve |
| Total | €770K |
Every figure updates live from the operating model — see the dashboard for the full build.
From company formation to grand opening — workstreams in parallel, then stabilisation.
Then Month 4–6: stabilisation — optimise and grow. Working assumption, not yet fixed — the model uses January 2027 as the target opening; exact timing depends on lease sign-off and the GM start date.
The Seseh grows in three phases — never committing major capital before the concept is proven. It starts here, on the existing Seseh estate, with the sublease running to October 2029.
Transform the Shalimar estate into The Seseh and run it, day to day.
Grow a loyal member base and the living calendar that keeps them coming back.
Establish proven operations — the foundation for securing the land and expanding.
Our sublease runs to October 2029 — enough runway to prove the model. From there we secure the estate for the long run through Santiago's Right of First Refusal on a new land lease.
We operate the Shalimar estate under a sublease to October 2029 — the window to build The Seseh and prove the concept.
Santiago's Right of First Refusal lets us secure a new 25-year land lease — keeping The Seseh on the estate, on terms negotiated once the model has delivered.
The Seseh becomes a network of private members’ clubs — each new location financed from the cashflow of the one before it. Bali first, then Asia, then further afield.
Every stage gates on the last: proven demand and financial performance before the next site is signed.
One partner — aligned vision, complementary strengths,
and a lasting stake in what we build together.
We’ve secured the right to sublease the Shalimar Villas estate until October 2029 — now we transform it into The Seseh, together.
We back unusual founders
Final terms to be agreed.
Santiago currently runs the Shalimar estate. He is our local partner and the key to securing the future of The Seseh — aligned on vision, values and long-term potential.
Local knowledge. Shared vision. Long-term value.