The Seseh

Transforming the Shalimar estate — a boutique beachfront hospitality development.
Seseh, Bali.
Concept & Development Brief · Prepared for Indoned · 2026
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The concept

Life, well lived.

The Seseh is a private members’ club and boutique stay on one of Bali’s most beautiful beachfront estates. Designed for people who don’t just visit Bali — but live it. Built around movement, wellbeing, creativity and real connection, every space embraces outdoor living while balancing privacy, understated luxury and a strong sense of community.

The philosophy of harmony
Tri Hita Karana
The three causes of well-being

At The Seseh, we believe true well-being comes from living in harmony. Inspired by Bali’s timeless wisdom, every space, experience and connection is designed to restore balance — within and around us.

SPIRITUALITY Harmony with yourself and the divine SOLIDARITY Harmony with others and community SYMBIOSIS Harmony with nature and the earth ✦ WHERE SELF, COMMUNITY AND NATURE UNITE LIFE FLOWS IN BALANCE
Spirituality
Harmony with yourself and the divine.
The yoga shala, spa, sauna and quiet corners to restore.
Solidarity
Harmony with others and community.
The club, the long table and the Academy that gives back.
Symbiosis
Harmony with nature and the earth.
The garden, the beach and a life lived outdoors.

Every space, experience and connection at The Seseh serves one of the three — so life, here, flows in balance.

The estate today

The existing development.

The estate currently comprises three villa compounds — Cantik, Makanda and Kalima — with pools, gardens and shared paths. Almost all structures are single-storey; the only first-floor space is four rooms above the living rooms of the two main villas.

General layout — current situation
General layout — current situation · Cantik · Makanda · Kalima
The estate as it stands
5,600 m²
Land area
~1,600 m²
Building footprint
~29%
Coverage (KDB)
~1,700 m²
Total floor area (GFA)
Figures are derived proportionally from the scaled site plan (no printed scale bar) and are indicative, pending confirmation from measured architectural drawings. Ground floor is single-storey throughout, plus ~120–140 m² of first-floor rooms above the two main villas.
The estate, reimagined

Five worlds, one estate.

Every space belongs to one of five worlds. Scroll through each — area by area, exactly as it comes to life.

The Cabana Suites
The estate · 01

Cabana Suites

A private base, steps from the sand.
Luxury XL SuitesOpen-Air Bathrooms
Luxury XL Suites
Luxury XL Suites
Open-Air Bathrooms
Open-Air Bathrooms
The Club
The estate · 02

The Club

Where people naturally come together.
Live-Fire KitchenCocktail BarCoworking & MeetingsPoolside LoungingCommunity Events
Live-Fire Kitchen
Live-Fire Kitchen
Cocktail Bar
Cocktail Bar
Coworking & Meetings
Coworking & Meetings
Poolside Lounging
Poolside Lounging
Community Events
Community Events
The Flow
The estate · 03

The Flow

Where the world slows down.
Yoga ShalaBeauty & WellnessSauna & Ice BathQuiet Pool RelaxBakery, Coffee & TeaDeep Work Library
Yoga Shala
Yoga Shala
Beauty & Wellness Treatments
Beauty & Wellness Treatments
Sauna & Ice Bath
Sauna & Ice Bath
Quiet Pool Relax
Quiet Pool Relax
Bakery, Coffee & Tea
Bakery, Coffee & Tea
Deep Work Library
Deep Work Library
The Rhythm
The estate · 04

The Rhythm

Where movement meets balance.
Functional FitnessStrength TrainingGroup Classes
The Rhythm
Open-air gym, in the green
The Nest
The estate · 05

The Nest

Where little adventures begin.
DaycareGames
The Nest
A place for little ones
The whole estate, one page

Every facility, on the real layout.

Now see it all together — move across the estate, and each zone lights up with the space it becomes.

The Seseh — masterplan
Hover a zone to explore
Curated experiences

The reason members keep coming back.

The rooms and the wellness are the setting. The living calendar of experiences is the heartbeat — the reason to belong, curated week after week and season after season. It is the hardest thing to copy, and the strongest reason members renew.

Full moon gathering on the beach
Full Moon Gathering · on the sand
A rotating programme
Sunrise Sessions
Yoga, breathwork and breakfast by the ocean.
Fire & Ice
Guided sauna rituals, cold plunges and a healthy breakfast.
The Surf Club
Weekly guided surf sessions, for every level.
Founder Sessions
Intimate talks with entrepreneurs, creatives and thought leaders.
Sunset Social
Relaxed music, cocktails and conversation as the sun goes down.
The Long Table
A communal dinner every Saturday — members and guests over seasonal menus.
The House Dinner
A hosted evening at one long table — a set menu, revealed course by course.
The Fish Feast
The day's catch, over fire, on the sand.
Cinema Nights
One film, the ocean behind the screen, blankets and a bar.
Full Moon Gathering
A monthly evening of live music, wellness rituals and community dining.

A rotating calendar that evolves with the members and the seasons — the programme deepens as the community grows.

Our community

Membership at The Seseh.

A curated community. Not a crowd.

The Seseh is intentionally limited to 300 members. We believe the value of the place is created by the people.

Full Member
The Seseh Membership
  • Club access
  • Beach & pool
  • Coworking & lounge
  • Gym & group classes
  • Wellness & recovery
  • Sauna & ice bath
  • Member room rates
  • Invite up to 3 guests at a time
  • Eligible for House Circle after 6 months

For people who want to fully embrace the lifestyle and contribute to The Seseh community.

House Circle
Earned, not purchased

After six months of active participation, members may be invited into the House Circle.

  • Help shape the culture & direction of The Seseh
  • Quarterly strategy dinners with the team
  • First access to events & experiences
  • Host community events & bring ideas to life
  • Recognition as a community steward
  • Lifetime House Circle status

The House Circle is a small group of members who help preserve the culture and spirit of The Seseh.

How our selection works

We are not a membership you can buy your way into. We are a community of like-minded people who contribute positively to the experience.

01
Application

Tell us about yourself and why you’d like to join The Seseh.

02
Introduction Call

We get to know you and share more about our community.

03
Experience

You’re invited to experience The Seseh as our guest.

04
Community Review

Our team and House Circle review to ensure alignment.

05
Invitation

If it feels like the right fit, we’ll invite you to join.

Local Membership Program
Rooted in the community.

We believe The Seseh should also belong to the people who call Bali home. Balinese residents are welcome to apply for Local Membership, offered at 50% of the standard membership fee — with selection based on the same values as every other member.

300 Members

Small enough to know each other.

One Membership

Everyone belongs equally.

House Circle

Leadership is earned.

Rooted in Bali

Special membership rates for Balinese residents.

Live better. Together.

Community · Rooted in Bali

The Seseh Academy.

Every year we give ten young people from Bali a scholarship, a mentor, and a place in our community.

We don’t ask for anything in return. The Academy is our gift to the local community — a simple way to show respect and gratitude to the place that makes The Seseh possible.

The Seseh Academy — students learning together
Ten students · one community · limitless potential
What they receive
  • A university scholarship
  • A personal mentor
  • A leadership programme
  • Access to The Seseh community
Why we give it
  • A gift to the local community
  • A sign of respect and gratitude
  • Rooting The Seseh in Bali
  • Investing in the next generation
How members give back
  • Mentor a student, one to one
  • Share entrepreneurship & creativity
  • Open doors, networks & opportunities
  • Inspire the next generation
SpiritualitySolidaritySymbiosis

The Academy is how The Seseh lives Solidarity — harmony with others and community.

Beyond one estate · Phase I

Prove it.

The Seseh grows in three phases — never committing major capital before the concept is proven. It starts here, on the existing Seseh estate, with the sublease running to October 2029.

Renovate & operate

Transform the Shalimar estate into The Seseh and run it, day to day.

Build the community

Grow a loyal member base and the living calendar that keeps them coming back.

A real track record

Establish proven operations — the foundation for securing the land and expanding.

Phase II · Secure it

Locking in the estate for the long term.

Our sublease runs to October 2029 — enough runway to prove the model. From there we secure the estate for the long run through Santiago's Right of First Refusal on a new land lease.

Now · the sublease

We operate the Shalimar estate under a sublease to October 2029 — the window to build The Seseh and prove the concept.

Then · the long-term lease

Santiago's Right of First Refusal lets us secure a new 25-year land lease — keeping The Seseh on the estate, on terms negotiated once the model has delivered.

Phase III · Expand

Along the routes we already travel.

The Seseh becomes a network of private members’ clubs — each new location financed from the cashflow of the one before it. Bali first, then Asia, then further afield.

Bali · Seseh — the flagship Bali · Uluwatu — the next destination Bangkok & Phuket — Thailand’s capital and islands Cape Town — first foothold beyond Asia Spain — Valencia, Malaga & Madrid Portugal — Lisbon

Every stage gates on the last: proven demand and financial performance before the next site is signed.

Development summary

Key figures for review.

The estate sits on the beach at Seseh, roughly fifteen minutes past Canggu, in a Pink (tourism & accommodation) zone. Below, the key development figures for review against the intended Hotel activity.

Land area5,600 m²
ZoningPink Zone — tourism & accommodation permitted
SetbackSufficient / compliant
Existing building footprint (ground)~1,600 m²
Existing building coverage (KDB)~29% — headroom to increase within permitted KDB
Existing total floor area (GFA)~1,700 m² (single-storey + 4 first-floor rooms)
StoreysSingle-storey throughout, except 4 rooms on the first floor above the two main villas
Accommodation after transformation10 suites (generously sized)
Intended business activityHotel (KBLI)
Approvals soughtPBG (Building Approval) · SLF (Certificate of Building Worthiness)
Why this matters: the site sits in a Pink (tourism/accommodation) zone and is currently built to only ~29% coverage — leaving significant room to increase the total building area and facility program within the permitted KDB. This directly supports assessing the project on its architecture, building area and operational model, alongside the land area.
Team & next step

Built with local expertise.

The concept and masterplan have been developed in-house, with our local architect leading the renovation on the ground. We welcome Indoned's recommendation to align the design with the intended licensing strategy from the outset, and are open to engaging a building and/or hospitality consultant as advised.

Santiago
Local architect · on-ground

30 years of experience in Bali; leads and supports the renovation and the design on site.

Desa Group Asia
Developer & operator

Concept, hospitality operation, brand and community — the founding team behind The Seseh.

Consultants
To be engaged

Open to appointing a building / hospitality planning consultant to align design with the Hotel KBLI, as recommended.

What we would value from Indoned: a review of whether the proposed design supports the intended Hotel KBLI and the Pink-zone requirements, an early read on any regulatory concerns, and a recommended compliance strategy toward PBG and SLF.

The Seseh

Let’s build it, the right way.
Desa Group Asia · dennis@theseseh.com
Prepared for Indoned · Confidential